With the increase in the popularity of mobile phones, considering statistical data showing how it has already overtaken the use of computers for accessing internet, it has also presented numerous ways by which businesses can be engaged in their marketing activities. This has given birth to SMS marketing, such as through the use of bulk SMS. The latter has been a promising strategy to reach a wide spectrum of audience in a quick manner and without the need to spend a lot. In the rest of this article, you will know more about the different uses of bulk SMS in Nigeria, including their applications in the field of business.
This is perhaps one of the most significant benefits businesses and other users can enjoy from the use bulk SMS messaging. The instant deliverability of the messages will make sure they will be received by the intended users only within a few seconds after they are sent. According to recent data, it takes only an average of 7 seconds for an SMS to be received once it has been sent.
When budget is an issue, which is often the case, bulk SMS services will also prove to be very promising in helping you with your marketing efforts. Unlike the traditional channels for promotions, SMS messaging is significantly cheaper, yet it offers favourable return on investments. Although the setup cost is low, it is sure to lead into a wealth of benefits, which you might fail to realise in the absence of using SMS marketing.
Bulk SMS messages are also prefered for marketing because of the fact that they offer a high degree of personalisation. As a business owner, you will have the opportunity to craft a message, which will be dependent on the intended recipients. You can have the messages sculpted on the basis of the demographics and individual behaviours of the recipients.
Favourable Open Rate
Open rate simply refers to the frequency at which the recipient opens the message once it is received. In email marketing, open rate is quite low since most people would instantly delete the message if they do not know the sender. On the other hand, when it comes to bulk SMS service, it can be beneficial because of the high open rate. Almost every text message received is opened, allowing you to communicate your message.
Some business might resort into the use of flyers to promote their products and services, which can be bad for the environment because of the amount of paper consumer. Sending bulk SMS can be beneficial because it is a green alternative, allowing businesses to promote without wasting resources.